Marketing expert finds attachment to cellphones more about entertainment, less about communication
That panicked feeling we get when the family pet goes missing is the same when we misplace our mobile phone, says a Kansas State University marketing professor. Moreover, those feelings of loss and hopelessness without our digital companion are natural.
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Month: June, 2011
Microsoft floats ’site-ready’ IE10 preview
Firefox kerfuffle rolls on Microsoft has released another preview version of Internet Explorer 10, and it has used the occasion to once again explain how it loves the enterprise more than Firefox.…
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Creating your marketing budget
A realistic budget is an essential component of any marketing plan. “You need to do marketing in order to grow your book and stay relevant,” says Mark Wardell, president of Wardell Professional Business Development Inc. in Vancouver.
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Microsoft Launches Productivity in the Cloud with Office 365
Your Office in the cloud began Tuesday with Microsoft’s formal launch of the online version for businesses of its venerable Office productivity applications. Called Office 365, the service offers Microsoft Office’s word processing, e-mail, spreadsheets and collaboration programs on the web.
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Augme Technologies Launches AD LIFE(TM) v4.0 SaaS Mobile Marketing Software Platform
New Mobile Marketing Software Solves “Mobile Maze”
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